A lot of thought and effort went into the development of the guidelines we use to determine which ingredients are permissable in the products we carry. We strive to bring you the most nutrient dense products possible, that meet the following criteria:

• No GMO's
• No soy, legumes, grains or gluten
• No natural or artificial flavors
• No highly processed ingredients, such as powdered milk/eggs, HFCS, agave, etc.
• No products produced by a concentrated animal feed operation (CAFO)
• No trans fats or refined/unstable vegetable oils
• No unnatural chemicals
• No farmed or unsustainably caught seafood
• EWG* "Dirty Dozen" pesticide residue listed foods must be of organic origin when used as a main ingredient

*Environmental Working Group EWG Pesticide Residue List.